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The Rise of “GEO” – or How AI is Transforming Search Engine Optimization

If you’ve used Google lately, you’ve probably noticed a change: instead of just getting a mix of links and snippets, you’re now seeing AI-generated responses that synthesize information from multiple sources right there in your results. This is what’s known as generative search and it’s changing how we optimize content for search engines. In this post, I’ll explain how traditional SEO differs from GEO and where the concept of GEO originated from. Then I’ll go…

How the Holidays Are Shaping Web Traffic Trends (and Why You Should Care)

Happy almost-2025, everyone! While you’re finishing up your year-end to-do’s (or wishing you had started them earlier), I’ve been diving into some fresh data published by Cloudflare. This time, they’ve looked at how people around the globe have been spending their time online during the holiday season – between Christmas and the New Year. As it turns out, when the feasting starts, the web often takes a back seat.

I Tried OpenAI’s Sora Video Generator…It’s Mostly Unusable

If you haven’t tried Sora yet (or are in a region where it’s not currently available) and you’re curious about it, then keep reading. I will begin with an overview of Sora’s usage limits, its UI / UX, and the different ways you can make a video with it. Then I’ll share samples of the videos I made – both good and bad – and I’ll review some of Sora’s additional features that you can…

I Read Through Cloudflare’s “2024 Year in Review.” Here’s What You Should Know

Cloudflare just released their “2024 Year in Review” report – a detailed document that dives into the key trends and patterns shaping the web over the past year. I’ll be honest with you, it’s my first time paying attention to this report, but I’m really fascinated by the insights that they’ve been able to deliver. It’s an opportunity for all of us (website owners) to explore the forces behind the internet as we use it…